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Every customer, connected.

You don't need someone sitting by the phone anymore. Toori answers every call, books the appointment, handles the questions customers always ask, and tells you when something needs you.

Every plan starts with a 14-day free trial. You won't be charged until day 15 — cancel anytime before then and pay nothing.

Live demo — answering right now24/7
(669) 319‑5806 Tap to call · free

A real Toori agent running a fictional plumbing shop. Call it. Ask it something hard. Try to stump it.

It answers as Corwin Plumbing, a demo business. It'll tell you it's an AI and that the call is recorded — that honesty is part of the product.


One Tuesday night at a small business in San Mateo. Same three calls, both ways.

Tonight, without Toori
11:42 PM (650) 555-0142Rang eight times, then went to voicemail. No name, no message. Missed
11:44 PM (650) 555-0142Called straight back. Hung up on the greeting without leaving anything. Missed
7:18 AM (650) 555-0198Voicemail again. No callback number, so there is nobody to ring. Missed
You wake up to three missed calls. By the time you ring back, they have already called someone else.
Tonight, with Toori
11:42 PM Maria GonzalezUrgent job, needed someone that night. Marked urgent, and you got a text in nine seconds. 2m 14s
11:44 PM Maria GonzalezCalled back to check. Told her you were already on it. 0m 38s
7:18 AM David ChenNew customer. Booked Thursday 8:00 AM, straight onto your calendar. 1m 48s
You wake up to an emergency you already handled and a new customer on Thursday.
On every call

Four things happen, every time the phone rings.

01

Someone calls

Any hour of any day. Toori picks up before it rings out.

02

It listens

Finds out who they are, what they need, and how urgent it is.

03

It acts

Books the appointment, or takes a message and says when you'll call back.

04

You're told

A text within seconds if it's urgent. Everything else is waiting when you're free.

What you get

Six things, starting the day you turn it on.

No app to learn. Nothing changes on your side except that the phone stops going to voicemail.

Every call answered

Around the clock, in your business's words. Your services, your hours, your prices.

Appointments booked for you

Bookings go straight onto your calendar while you're busy with someone else.

A text when it's urgent

You decide what counts as an emergency. Those calls reach your phone in seconds.

Every call written down

Word for word. Who called, what they wanted, what was said. Nothing lost.

A Monday morning email

What came in last week, what got booked, and what's still waiting on you.

No contract

Month to month. No setup fee. Leave whenever you want and keep your number.

Your dashboard

Everything the phone told you, in one place.

Toori writes down every call. Then it shows you what is actually going on: what customers keep asking, when they call, and what it turned into.

toori.ai/dashboard
This week
Mon 6 Jul to Sun 12 Jul
47
Calls answered
+12 on last week
9
Appointments booked
+3 on last week
18
Came in after hours
38% of all calls
0
Calls missed
Every call answered
What customers asked most
Do you offer free estimates?14
What are your hours?11
Do you cover my area?9
How soon can someone come out?7
Do you take card?5
When they called
MonTueWedThuFriSatSun

Fourteen people asked about free estimates this week. That is a question worth answering on your website, and Toori is the only reason you know it.

How it works

Three steps. You keep your number.

1

Tell us how you work

Your services, your hours, your prices, and what is worth waking you up for. Two ways to do it, whichever you prefer.

On a call with usAbout thirty minutes. We ask the questions, you just talk.
or
On your ownA form you fill in whenever suits you. No call, no calendar.
2

Forward your line

Five minutes with your carrier, once your agent is built and you have heard it work. Same number on your website, your cards, your Google listing.

3

It starts answering

That same day. Call your own number and hear it for yourself before a customer ever does.

No missed calls. Nothing rings out. Nothing lands in voicemail.
No missed work. The job gets booked while they are still on the phone with you.
No bad night. The 11:42 PM caller gets exactly what the 2 PM caller gets.
Plans

One missed customer costs more than a month of this.

Four plans, one difference: how much of the phone Toori takes. Every one of them texts you when something's urgent and keeps the transcript.

Standard

Missed calls get an instant text back, so the customer never goes cold. No voice agent.

Unlimited missed-call texts, fair use applies.

$39/month

14-day free trial included

Start free trial
Most popular

Business

Toori answers only the calls you don't pick up. You stay first on your own phone.

About 50 answered calls a month (100 minutes).

$99 $69/month for our first ten businesses — in exchange for honest feedback and a testimonial.

$99/month

14-day free trial included

Start free trial

Pro

Toori answers every call, first ring. You get the messages and the urgent ones.

About 125 answered calls a month (250 minutes).

$199/month

14-day free trial included

Start free trial

Scale

Taking 20+ calls a day? Everything in Pro, sized to your real volume.

Priced after we see your traffic — so you're never guessing at a minute count.

We'll watch a week of calls first, then price it.

Custom

14-day free trial included

Talk to us
StandardBusinessProScale
Missed calls get an instant text back
Toori answers the calls you don't pick up
Toori answers every call, first ring
Urgent-alert texts to you
Message + transcript after every call
Books appointments
Multiple numbers & locations on one account
Direct line to the founder

Every plan starts with a 14-day free trial of the live service — billing begins on day 15, and you can cancel anytime before then and pay nothing. Every plan: no setup fee, billed month to month, no contract, cancel whenever. If you run past your plan's calls in a busy month, we don't cut you off and we don't surprise-bill you — we call you and figure out the right plan together.

Straight answers

What owners ask on the first call.

Will it sound like a robot?
Call it yourself on the live demo and decide. And if a customer asks whether they're talking to a person, it tells them the truth, every time.
What if it doesn't know the answer?
It takes a message and tells them you'll call back. It never guesses at a price and never makes something up.
What if I want to answer the phone myself?
Answer it. Toori only picks up what you don't.
Do I have to change my number?
No. You forward your existing line. Everything already printed on your cards, your van, or your website stays correct.
Who is this for?
Any business where the phone is how customers reach you and the caller has three other numbers to try. Trades, clinics, salons, shops, studios, agencies.

Find out what you're missing.

Sign up free, tell us how you work, and call your own agent to hear it. You only pay when you forward your real line.

Where businesses and customers actually connect.